How to rank better in AppStore? ASO tips for beginners

3 min

May 6, 2024

The Power of Keyword Research for ASO in the AppStore

While working on ASO we should pay attention to 3 parameters of keywords.

  1. Popularity

  2. Difficulty

  3. Number of ranked app's

It is important to find right fit between all three values. If your app is new, there is no reason to choose keywords with big popularity. There will be a lot of app's which are older and stronger than yours. AppStore gives "strength" to every app depending on bunch of things like Churn, Retention, Conversion Rate and Downloads. If you are new, then with Downloads you will have problems.

We are fighting for places less than 10. It is not important if you are ranked for "book" on 60 place, no one will scroll to 60 place. There will be definitely good apps on TOP 10.

Then we remove all keywords which have popularity 5. All of ASO tools use Apple's API while showing popularity, and Apple shows 5 for all keywords less than 5. They are not worth. There are approximately 200 queries per month.

Then we are trying to find keywords with biggest popularity and less difficulty. I love to fight for rear keywords with popularity 10-20. And i look for keywords with small amount of ranked apps.

Understanding Keyword Popularity

Keyword popularity refers to the frequency with which users search for a particular term or phrase in the App Store. Choosing keywords that are relevant to your app and have a high search volume is crucial for maximizing your app's visibility. Tools like App Store Connect and third-party ASO platforms provide valuable insights into keyword popularity, allowing developers to identify trending keywords and capitalize on them to attract more users.

Assessing Keyword Difficulty

While targeting popular keywords is important, it's equally essential to consider keyword difficulty – the level of competition for a specific keyword. Keywords with high search volumes often come with high competition, making it challenging for new or lesser-known apps to rank well. Conversely, targeting long-tail keywords or niche terms with lower competition can offer a better chance of ranking higher in search results. By striking the right balance between popularity and difficulty, developers can optimize their app's discoverability and increase the likelihood of being found by their target audience.

Analyzing the Number of Ranked Apps

Another crucial aspect of keyword research is evaluating the number of apps currently ranking for a particular keyword. This metric provides insights into the competitiveness of a keyword and helps developers gauge their app's chances of ranking prominently for that keyword. Keywords with fewer ranked apps present an opportunity for developers to establish a stronger presence in search results and gain a competitive edge. By strategically selecting keywords with a manageable number of ranked apps, developers can improve their app's visibility and drive more organic traffic.


In the ever-evolving landscape of the App Store, mastering the art of keyword research is paramount for app developers seeking to enhance their ASO efforts. By understanding the dynamics of keyword popularity, difficulty, and the number of ranked apps, developers can identify strategic keywords that align with their app's offerings and audience. Through continuous monitoring and optimization, developers can refine their keyword strategy over time, ensuring sustained visibility and success in the competitive App Store ecosystem.

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